Our Journey
A Legacy of Trust, Care & Innovation Since 1952
From humble beginnings to becoming a trusted name in Fabric Care, Home Care, and Personal Care, Amrit Soap Company has continuously evolved with quality, innovation, and customer trust at its core.
The Beginning
Founded by Late Shri Vidya Prakash Gupta, laying the foundation for a business built on quality and trust.
Leadership Expansion
Shri Amrit Lal Gupta joined the business and took charge during a challenging period when sales were at a low level, helping steer the company toward growth.
Manufacturing Growth
A new manufacturing unit was established in Ludhiana to meet increasing market demand and support rising sales.
Industry Milestone
Became the first laundry soap company to advertise on television through Doordarshan, marking a significant achievement in brand promotion.
Expansion to Ferozepur
Established Amrit Soap Pvt. Ltd. in Ferozepur as business demand continued to grow.
Product Diversification
Expansion at Mullanpur Manufacturing Unit
Diversified into detergent powder, beauty soap,
liquid detergents, and other products
Modern Manufacturing Initiative
Launched Amrit Oils and Chemicals, introducing advanced manufacturing facilities and strengthening production capabilities.
Global Expansion
Expanded into international markets, enhancing the company’s global presence and reach.
Continuing the Legacy
Focused on innovation, sustainable growth, and an unwavering commitment to quality while building the future of the brand.