The Amrit Soap Company was founded as a first generation commercial endeavor in 1952 by late Shri Vidya Prakash Gupta. Over the years, Amrit soap Company has grown steadily to its present position, recognized as a leading player in the field of Fabric Care, Home Care and Personal Care in India, with a rising global presence across a diversified product range.

Today, Amrit Soap is a well managed company which seeks to realize its vision within the support of its well-defined value system. It has developed a core competence in its manufacturing and marketing fields and is continually adding an exciting range of new products in Fabric, Home and Personal Care segments for domestic as well as the export market. We manufacture and sell under the brand name CHHOKRA which is a very well established brand in the market. Our non negotiable dedication to maintaining our standards of quality and service makes us feel proud.