Trusted Quality for Everyday Care Since 1952

Powerful Cleaning,
Everyday Freshness

Give your clothes a deep, refreshing clean with dependable fabric care for every wash.

Explore Chhokra

Tough on Stains,
Gentle on Clothes

Effective everyday laundry solutions designed to deliver cleaner, fresher and brighter clothes.

Explore Virgo

Natural Care for
Beautiful Skin

Enriched with nature-inspired ingredients for a refreshing and gentle everyday bathing experience.

Explore Merci

Freshness Inspired
by Nature

Discover refreshing fragrances and nourishing care with Lara’s range of everyday beauty soaps.

Explore Lara

Powerful Cleaning,
Sparkling Results

A powerful dishwashing solution formulated to cut through tough grease and leave utensils sparkling clean.

Explore Aalishan
Product Categories

Solutions for Every Everyday Need

Washing Soap

Detergent Powder / Liquid

Mustard Oil

Dishwash Bar / Liquid

Bathing Soap

About Us

Caring for Generations Since 1952

For over seven decades, Amrit Soap Company has been creating products designed around the everyday needs of consumers. From our beginnings in 1952 to our growing presence today, our journey has been shaped by a consistent commitment to quality, reliability and continuous improvement.

With a diversified portfolio across Fabric Care, Home Care and Personal Care, we combine manufacturing expertise with a deep understanding of evolving consumer needs.

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Our Brands

Trusted Names for Everyday Care

Chhokra
Virgo
Merci
Lara
Aalishan

Quality Products

Made for reliable performance and everyday use.

Thoughtfully Made

Products for everyday home and personal care.

Customer Support

We’re here to assist with your product enquiries.

Value for Money

Quality products made for everyday value.
Have Questions?

Let’s Connect and Build a Stronger Partnership Together

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